Ford F-150 vs Lincoln Navigator

Available in three cab styles with three bed lengths and eight trim levels, there is a 2025 F-150 for almost any budget or requirement. Six powertrains are also on the menu, and you can opt for an electric version called the F-150 Lightning. For the 2025 model year, Ford has added a slew of new standard and optional driver-assistance systems to the F-150, and a plush new Platinum Plus option package offers extra decadence for luxury truck buyers.

Verdict: The depth and breadth of the 2025 Ford F-150 lineup are downright staggering. Fortunately for Ford, each version of this truck boasts serious substance. While some rivals may be more appealing in one way or another, considered as a whole, the F-150 is the best light-duty pickup truck your money can buy.

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favourite things about the 2025 Navigator is its set of immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.