Lincoln Navigator vs Hyundai Venue

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favourite things about the 2025 Navigator is its set of immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.

Automakers have traditionally had a hard time making money on entry-level subcompact cars because they have low profit margins. But North America has largely moved away from cars to crossover SUVs — and higher prices. That allows car companies to offer an entry-level subcompact SUV for thousands more than a similar sedan or hatchback.

Such is the case with the Hyundai Venue, which costs more than its predecessor, the subcompact Accent that was dropped in Canada after the 2020 model year. While the price is higher, the advantage for buyers is a vehicle that generally has more cargo space and is more practical. We recently drove the 2026 Hyundai Venue to find out if a subcompact crossover is a better buy than a cheaper subcompact car.

Verdict: The Hyundai Venue sacrifices refinement for a price point that isn’t as low as a comparable subcompact car. We’d be tempted to spend a little more for a slightly larger compact car with more power, features, and refinement.