BMW 3 Series vs Genesis G70

To enjoy driving a new 3 Series, you don’t need to upgrade to the M340i or the M3, though we certainly wouldn’t discourage you if those models are within your budget. Instead, try the standard 330i with the M Sport Package. It’s surprisingly satisfying. Plus, minor updates and refinements make the 2025 3 Series better than ever. However, the plug-in hybrid powertrain is gone, so for that, you’ll need to find a leftover 2024.

Verdict: The 2025 BMW 3 Series isn’t perfect, but it’s perfectly enjoyable to drive. Also, for a car nearing the end of its current generation, it offers remarkably advanced technology. A redesign is coming soon, but the current version remains one of our favourites.

While the Germans have long dominated the sport-luxury sedan segment, they face mounting pressure from the Koreans. Case in point, Genesis has been on a tear lately, gaining market share and impressing critics and consumers alike with fresh aesthetics and excellent chassis design. The Hyundai luxury brand’s compact G70 is such an animal, coming on to the scene for the 2024 model year with only a few styling tweaks and a brand-new engine option.

Verdict: A new, more powerful base engine arrives for this model year and, paired with the car’s excellent handling, great build quality, and impressive safety tech, makes even the least-expensive 2024 Genesis G70 a compelling choice. The G70 is a bit more snug than a BMW 3 Series—particularly in the trunk—but if you can live with a little less cargo space, it’s more than worth a look.