Audi A6 vs BMW 3 Series

The redesigned 2026 Audi A6 marks the ninth generation of midsize luxury sedans from Ingolstadt, Germany. While it shares a name and some tech features with the Audi A6 e-tron introduced for the 2025 model year, the gasoline A6 is an otherwise different vehicle based on the same Premium Platform Combustion (PPC) as the A5 sedan and Q5 crossover. A redesign was certainly needed as most other midsize luxury sedans—specifically the BMW 5 Series and the Mercedes-Benz E-Class—were renewed more recently, and we haven’t had a genuinely new A6 since the 2020 model year.

Verdict: On paper, the A6 looks like more of a premium product than before, but it doesn’t feel that way from behind the wheel, and the tech is a work in progress.

To enjoy driving a new 3 Series, you don’t need to upgrade to the M340i or the M3, though we certainly wouldn’t discourage you if those models are within your budget. Instead, try the standard 330i with the M Sport Package. It’s surprisingly satisfying. Plus, minor updates and refinements make the 2025 3 Series better than ever. However, the plug-in hybrid powertrain is gone, so for that, you’ll need to find a leftover 2024.

Verdict: The 2025 BMW 3 Series isn’t perfect, but it’s perfectly enjoyable to drive. Also, for a car nearing the end of its current generation, it offers remarkably advanced technology. A redesign is coming soon, but the current version remains one of our favourites.