2024 Toyota RAV4 vs 2025 Lincoln Aviator

That’s not surprising, considering how people have adopted SUVs of every size as their favourite kind of vehicle. Back in the mid-1990s, the original RAV4 (Recreational Activity Vehicle with 4WD) ushered in the era of the crossover. Almost 30 years later, the 2024 Toyota RAV4 helps to set standards in its segment, available with gas, hybrid, and plug-in hybrid drivetrains in trim levels ranging from basic or sporty to rugged or upscale.

Verdict: Last redesigned in 2019, the current-generation RAV4 is nearing the end of its run. But if you’re looking for a dependable, roomy, and practical compact SUV, a 2024 RAV4 will serve you well for a long time to come.

In the midsize three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet starting in 2025, this Lincoln simultaneously contains some of the most advanced technology in its segment. Fresh styling and new thematic packages are also available. However, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.