2025 Mercedes-Benz G-Class vs 2025 Lincoln Aviator

In the midsize three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet starting in 2025, this Lincoln simultaneously contains some of the most advanced technology in its segment. Fresh styling and new thematic packages are also available. However, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

The Mercedes-Benz G-Class is unique in the automotive world. It combines the glitziness of the Cadillac Escalade, the off-road capability of the Range Rover, and the militaristic aesthetic of the Hummer with typical Mercedes luxury. For 2025, the G-Class gets a refresh highlighted by updated powertrains and tech.

Note that specifications cited in this review are for a first drive of models for the U.S. market. While elements such as powertrain specifications are unlikely to change, Canada-specific packaging details for the 2025 Mercedes-Benz G-Class have not been finalized as of this writing.

Verdict: The new G-Wagen is rougher around the edges than other luxury SUVs, but it still delivers when it comes to off-road capability and creature comforts.