2025 BMW X5 vs 2024 Kia EV9

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

The 2025 BMW X5 is the automaker’s midsize luxury SUV, positioned between the X3 and X7, and alongside the coupe-like X6. That puts it in a well-populated segment alongside SUVs like the Acura MDX, Audi Q7, Genesis GV80, Land Rover Range Rover Sport, Lexus RX, Mercedes-Benz GLE, Porsche Cayenne, and Volvo XC90. Following a substantial update for the 2024 model year, the X5 celebrates its 25th anniversary with a limited-edition model but receives no other changes.

Verdict: The latest version of the X5 isn’t the best value, but it explains this SUV’s longevity.