2024 Ford Ranger vs 2025 Nissan Frontier

While Ford outsells all other brands with its full-size pickup trucks, it lags behind in the midsize class. The Ranger, once the king of small trucks, hasn’t been a strong seller since Ford relaunched it for the 2019 model year. The smaller Maverick currently outsells the Ranger by nearly two to one. For 2024, the new Ranger brings more of everything: power, tech, refinement, space, and most importantly, choice. Is it too late for Ford to catch up? We tested a Ranger XLT to find out.

Verdict: With new V6 engines and a Raptor trim, the 2024 Ford Ranger offers greater choice and capability to finally match the Chevrolet Colorado, GMC Canyon, Nissan Frontier, and Toyota Tacoma.

Equipped with a V6 engine, body-on-frame construction, and competitive towing and payload ratings, the 2025 Frontier gets several improvements that should help it to better compete with newer rivals. All Canadian Frontiers come with more standard safety features and a new 12.3-inch touchscreen infotainment system. Towing capacity is up, more versions offer a long cargo bed option, and Nissan refines the look and feel of its only pickup.

Verdict: Those changes make the 2025 Nissan Frontier more appealing. Not only that, but compared to some alternative models, the Frontier offers more comfortable front seats and a higher sense of quality. A V6 engine such as Nissan’s is increasingly rare, too. But what the Frontier needs is a more compelling value equation.