2023 Nissan Frontier vs 2024 Ford F-150

In Canada, the 2023 Nissan Frontier was available in six trim levels: S, SV Convenience, SV, Pro-4X, Midnight Edition, and SV Premium. The model retained its well-received exterior redesign, inspired by the 1986 Nissan Hardbody, and the interior updates from 2022. The 2023 lineup introduced a Midnight Edition on the SV trim, featuring blacked-out elements like the grille and wheels. The Pro-4X trim boasted unique 17-inch alloy wheels and Lava Red interior accents. Heated front seats and a heated steering wheel were available on most trims, enhancing comfort. The Frontier offered nine exterior colour options, including “Baja Storm” tan and Tactical Green.

The 2024 Ford F-150 was known for its extensive configurations and trim levels, offering eight different trims and various cab and bed options. The King Ranch trim provided luxury with heated and ventilated leather seats and wood trim, while mid trims had some less appealing surfaces. The F-150 retained its user-friendly chunky buttons and knobs for 2024, making it easy to operate even with gloves. The front fascia of higher trims received subtle updates, and new wheel options were introduced. The Tremor trim featured noticeable changes with orange accents and unique running boards. Ford also added "Truffle" earth tones to the interior of certain models.

The 2023 Nissan Frontier featured a 3.8-litre V6 engine producing 310 horsepower and 281 pound-feet of torque, paired with a nine-speed automatic transmission. The Frontier's shift-on-the-fly 4WD system allowed drivers to switch between RWD and 4WD at speeds under 110 km/h. Hill-start assist and hill-descent control were standard, enhancing off-road capability. The Pro-4X trim balanced off-road prowess with on-road comfort, thanks to Bilstein off-road shock absorbers and noise reduction measures. The Frontier had a towing capacity of up to 2,952 kg and a maximum payload of 635 kg. Fuel economy ratings were 12.8 L/100 km city, 10.2 highway, and 11.6 combined.

The 2024 Ford F-150 offered a range of engines, with the PowerBoost Hybrid standing out with 430 horsepower and 570 pound-feet of torque. The 10-speed automatic transmission provided smooth gear changes. The Tremor variant featured a 5.0-litre V8 with 400 horsepower and off-road enhancements like a 2.5-cm lift and Trail Turn Assist. The Raptor R boasted a 5.2-litre supercharged V8 with 720 horsepower, designed for high-speed desert running. The F-150's towing capacity reached 6,123 kg with the EcoBoost V6, while the hybrid engine offered a maximum towing rating of 5,080 kg.

The 2023 Nissan Frontier was available in Crew Cab and King Cab configurations. The Crew Cab offered more interior space and a 6-foot bed, while the Pro-4X trim had a 5-foot bed. The King Cab featured two full-sized doors and two rear access doors. The Frontier's cargo bed volume increased with higher walls, offering 1,135 litres for the 5-foot bed and 1,314 litres for the 6-foot bed. The hydraulically assisted tailgate provided controlled opening and closing. The Pro-4X trim included skid plates for off-road protection, and the interior featured Zero Gravity seats and ample storage.

The 2024 Ford F-150 introduced the Pro Access tailgate with a 20/60/20 split swing gate for easier bed access. The truck offered Pro Power Assist, with gas-powered models providing a 2.0-kW generator and hybrids offering 2.4 kW. The F-150's maximum towing capacity was 6,123 kg, with a payload of up to 1,018 kg. The hybrid engine had a towing rating of 5,080 kg and a payload of 796 kg. The Raptor R's off-road suspension limited its towing to 3,946 kg. The F-150's interior featured practical storage solutions and advanced technology.

For 2023, the Nissan Frontier's Pro-4X trim came with wireless Apple CarPlay, while other trims required a wired connection. The Pro trim included USB ports and a wireless charging pad. Infotainment was delivered through an 8-inch touchscreen, with a 9-inch system on the Pro-4X. The available 10-speaker Fender premium sound system provided excellent audio quality. The 7-inch digital gauge cluster and keyless entry were standard, and the Pro-4X offered an off-road gauge cluster and Intelligent Around-View Monitor.

The 2024 Ford F-150 featured a 12-inch touchscreen with SYNC 4, offering wireless Apple CarPlay and Android Auto. A head-up display provided information on towing, off-roading, and driving assistance. Ford Stolen Vehicle Services alerted owners of tampering, and Pro Trailer Backup Assist simplified trailer manoeuvring. The Smart Hitch tech ensured safe hook-ups, and the Onboard Scale displayed payload weight. The F-150's technology suite enhanced convenience and safety.

The 2023 Nissan Frontier included standard safety features like forward-collision warning, lane departure warning, and blind-spot monitoring. The NHTSA awarded it a four-star overall safety rating, with a five-star side crash test score. The IIHS rated the 2022 model Superior for daytime front vehicle-to-pedestrian crash prevention.

The 2024 Ford F-150 came with Ford CoPilot 360, featuring automatic emergency braking and blind-spot monitoring. The NHTSA gave it a five-star overall safety rating, with top scores in side and frontal crash tests. The IIHS rated the SuperCrew model "Good" in crashworthiness, though front crash tests for rear-seat passengers received a "Poor" rating.