Hyundai Venue vs Genesis GV80

Automakers have traditionally had a hard time making money on entry-level subcompact cars because they have low profit margins. But North America has largely moved away from cars to crossover SUVs — and higher prices. That allows car companies to offer an entry-level subcompact SUV for thousands more than a similar sedan or hatchback.

Such is the case with the Hyundai Venue, which costs more than its predecessor, the subcompact Accent that was dropped in Canada after the 2020 model year. While the price is higher, the advantage for buyers is a vehicle that generally has more cargo space and is more practical. We recently drove the 2026 Hyundai Venue to find out if a subcompact crossover is a better buy than a cheaper subcompact car.

Verdict: The Hyundai Venue sacrifices refinement for a price point that isn’t as low as a comparable subcompact car. We’d be tempted to spend a little more for a slightly larger compact car with more power, features, and refinement.

The Genesis GV80 was introduced in 2021 and has proved itself to be a strong contender as a luxury crossover. Although the powertrain remains the same for 2025, the mid-size SUV gets a redesign both inside and out, adding a bit more sophistication, two new exterior colours and some sumptuous interior materials. We’ll see a sporty GV80 Coupe with a supercharged engine later in 2025, but for now this traditional crossover is the company’s answer to luxury at an affordable price.

Verdict: Genesis improved the technology of the GV80 for 2025 by adding wireless Apple CarPlay and Android Auto, but the SUV returns poor fuel economy and the seats are far from comfortable. Still, the GV80 undercuts its European counterparts on price and definitely deserves a test drive.