Lincoln Aviator vs Toyota Grand Highlander

In the midsize three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet starting in 2025, this Lincoln simultaneously contains some of the most advanced technology in its segment. Fresh styling and new thematic packages are also available. However, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

Toyota offers a total of four SUVs with three rows of seats, so it might be tough to decide which one is right for you and your family. While the adventurous will likely gravitate to the 4Runner or Sequoia, those who frequent hockey games and the school pick-up line should stick to the Highlander or Grand Highlander. Both are excellent choices, but if you’ve got bigger kids with more gear, then the 2026 Toyota Grand Highlander belongs on your shortlist.

The Grand Highlander was introduced for the 2024 model year and enters 2026 unchanged. In addition to good fuel economy and lots of power, it provides plenty of space for cargo and people — even in the third row. However, the exterior styling feels stale and some of the infotainment features require a subscription.

Verdict: Despite a few small foibles, the 2026 Toyota Grand Highlander is perfect for active families who need a bit of extra space and comfort.