Lincoln Aviator vs Toyota Highlander Hybrid
Overview | |
MSRP$51,370 | MSRP$40,620 |
Listings778 | Listings288 |
Ratings & Reviews | |
User Reviews | User Reviews |
Expert reviews7.0 out of 10 | Expert reviews5.7 out of 10 |
Pros
Cons
| Pros
Cons
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Reviews SummaryThere is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. (Note the unit shown in this review is in US specification with Black Label packaging, which is not available in Canada.) | |
Reviews SummaryThe Toyota Highlander Hybrid SUV’s popularity is understandable, given the midsize, three-row crossover's impressive fuel economy rating. However, generally speaking, the 2023 Toyota Highlander is not what it should be, and specifically, the Highlander Hybrid doesn’t meet efficiency expectations. Unfortunately, this Toyota faces few rivals. But the Kia Sorento Hybrid and Plug-in Hybrid models are worthy alternatives. | |
No video found | No video found |
Popular Features & Specs | |
Engine3.0L 400 hp V6 | Engine2.5L 243 hp I4 Hybrid |
Drive TrainRWD | Drive TrainFWD |
Seating Capacity7 | Seating Capacity8 |
EV Battery Capacity | EV Battery Capacity1.9 kWh |
MPG City18 | MPG City36 |
MPG Highway26 | MPG Highway35 |
Engine | |
Engine Name3.0L 400 hp V6 | Engine Name2.5L 243 hp I4 Hybrid |
DrivetrainRWD | DrivetrainFWD |
Fuel Economy | |
EV Battery Capacity | EV Battery Capacity1.9 kWh |
MPG City18 | MPG City36 |
MPG Highway26 | MPG Highway35 |
Interior | |
Seating Capacity7 | Seating Capacity8 |
Safety | |
Front Crash Overall5 | Front Crash Overall4 |
Side Crash Overall5 | Side Crash Overall5 |
Dimensions & Capacity | |
Cargo Space17.8 cu ft | Cargo Space16.0 cu ft |
Curb Weight4745 lbs | Curb Weight4330 lbs |
Height69.6 in | Height68.1 in |
Length199.3 in | Length194.9 in |
Width89.9 in | Width76.0 in |
Wheelbase119.1 in | Wheelbase112.2 in |
Maximum Payload1615 lbs | Maximum Payload1495 lbs |
Number of doors4 | Number of doors4 |
Maximum Towing Capacity | Maximum Towing Capacity3500 lbs |
Overview | ||
MSRP | $51,370 | $40,620 |
Listings | ||
Ratings & Reviews | ||
User reviews | ||
Expert reviews | 7.0 out of 10Read full review | 5.7 out of 10Read full review |
Pros & cons | Pros
Cons
| Pros
Cons
|
Summary | There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. (Note the unit shown in this review is in US specification with Black Label packaging, which is not available in Canada.) | The Toyota Highlander Hybrid SUV’s popularity is understandable, given the midsize, three-row crossover's impressive fuel economy rating. However, generally speaking, the 2023 Toyota Highlander is not what it should be, and specifically, the Highlander Hybrid doesn’t meet efficiency expectations. Unfortunately, this Toyota faces few rivals. But the Kia Sorento Hybrid and Plug-in Hybrid models are worthy alternatives. |
Video | No video found | No video found |
Popular Features & Specs | ||
Engine | 3.0L 400 hp V6 | 2.5L 243 hp I4 Hybrid |
Drive Train | RWD | FWD |
Seating Capacity | 7 | 8 |
EV Battery Capacity | 1.9 kWh | |
MPG City | 18 | 36 |
MPG Highway | 26 | 35 |
Engine | ||
Engine Name | 3.0L 400 hp V6 | 2.5L 243 hp I4 Hybrid |
Drivetrain | RWD | FWD |
Fuel Economy | ||
EV Battery Capacity | 1.9 kWh | |
MPG City | 18 | 36 |
MPG Highway | 26 | 35 |
Interior | ||
Seating Capacity | 7 | 8 |
Safety | ||
Front Crash Overall | 5 | 4 |
Side Crash Overall | 5 | 5 |
Dimensions & Capacity | ||
Cargo Space | 17.8 cu ft | 16.0 cu ft |
Curb Weight | 4745 lbs | 4330 lbs |
Height | 69.6 in | 68.1 in |
Length | 199.3 in | 194.9 in |
Width | 89.9 in | 76.0 in |
Wheelbase | 119.1 in | 112.2 in |
Maximum Payload | 1615 lbs | 1495 lbs |
Number of doors | 4 | 4 |
Maximum Towing Capacity | 3500 lbs | |
The 2023 Lincoln Aviator presented itself as a sophisticated three-row, midsize crossover, boasting a twin-turbocharged 3.0-litre V6 engine paired with a 10-speed automatic transmission and standard all-wheel drive. The Grand Touring model enhanced this powertrain with a hybrid system, including a 75-kilowatt electric motor and a 13.6-kilowatt-hour battery pack. Despite its luxurious appeal, the Aviator's wheel design was criticized for being too plain, detracting from its premium price tag. The interior was lavish, featuring high-end materials like soft leather and a simulated suede headliner, though some chrome detailing felt cheap. The Aviator's cabin was a visual feast, with a mix of patterned metal trim, gloss black surfaces, and chrome accents, though it might have been overwhelming for those preferring a minimalist style.
In contrast, the 2023 Toyota Highlander Hybrid was priced more affordably, starting at just over $50,000. It maintained a consistent design from previous models, with minimal changes except for a new Cypress Green paint option. The Highlander Hybrid's exterior was described as over-styled, with exaggerated forms and a lack of elegance. Inside, the cabin continued this theme with oversized elements like a 12.3-inch touchscreen and large climate control knobs. The interior's mismatched textures and tones, along with reflections from the display, made it visually unappealing. Despite its quiet ride, the Highlander Hybrid's interior quality was questioned, with controls and storage areas feeling inexpensive and poorly designed.


The 2023 Lincoln Aviator Grand Touring, a plug-in hybrid, delivered impressive power with 494 horsepower and 630 pound-feet of torque. Despite its added weight, the Aviator offered a 34-kilometre electric driving range and averaged 10.3 litres per 100 kilometres in hybrid mode. Various driving modes allowed for a tailored driving experience, though the drivetrain's unpredictability and inconsistent brake pedal behaviour were noted. The Aviator's handling was commendable, with an adaptive-damping suspension providing a smooth ride, though it lacked the fun factor in more aggressive driving modes. The SUV excelled in providing a quiet and smooth ride, ideal for those seeking comfort over sportiness.
The 2023 Toyota Highlander Hybrid combined a 2.5-litre Atkinson-cycle four-cylinder engine with electric motors, producing 243 horsepower. While it offered standard all-wheel drive and a focus on fuel economy, the Highlander Hybrid's performance was underwhelming, with limited passing power and a towing capacity that seemed optimistic. The SUV's driving modes included Eco, Normal, and Sport, but its soft suspension and continuously variable transmission made for a dull driving experience. The Highlander Hybrid excelled in city and suburban environments, offering a compliant ride and quiet highway performance, but lacked engagement and excitement for drivers.
The Lincoln Aviator prioritized comfort with features like a four-zone automatic climate control system, heated and ventilated seats, and massaging front seats. However, its third-row seating was cramped, making it less suitable for adults. Cargo space was limited with the third row in use, offering 519 litres, but expanded to 2,200 litres with seats folded. The Aviator's interior was luxurious, but practicality was compromised by its tight third-row access and limited legroom.
The Toyota Highlander Hybrid offered seating for seven or eight, with most models featuring second-row captain's chairs. While the third row was best for occasional use, the Highlander provided ample comfort with heated and ventilated seats and a heated steering wheel. The SUV's interior was practical, with a useful dashboard shelf and storage areas, though some design choices, like the centre console, were unnecessarily complex. Cargo space was generous, with 453 litres behind the third row and up to 2,387 litres with seats folded, though the all-weather cargo mat detracted from its utility.
The Lincoln Aviator Grand Touring was equipped with a 10.1-inch touchscreen infotainment system, though it ran on the outdated Sync 3 software, which struggled with voice recognition. The SUV featured a 28-speaker Revel Ultima 3D audio system, wireless charging, and a digital key system. Despite its technological offerings, the Aviator's infotainment system was not user-friendly, and its voice recognition was unreliable.
The Toyota Highlander Hybrid introduced new technology for 2023, with a 12.3-inch digital instrumentation display and Toyota Audio Multimedia infotainment systems. The system supported wireless Apple CarPlay and Android Auto, with connected service plans available. The Highlander's technology was generally easy to use, though the graphics could be improved for better visibility. The JBL sound system provided decent audio quality, and the head-up display was comprehensive.
The Lincoln Aviator came with a comprehensive suite of safety features, including adaptive cruise control, pedestrian detection, and lane-keeping assist. However, the steering wheel controls were unnecessarily complicated, and the driver aids were less reliable in heavy traffic. The Aviator received a Top Safety Pick from the IIHS and a five-star overall rating from the NHTSA.
The Toyota Highlander Hybrid was equipped with Toyota Safety Sense 2.5+, offering adaptive cruise control, automatic emergency braking, and lane-keeping assist. The system performed well in most conditions, though it struggled with lane markings in rural areas. The Highlander Hybrid received excellent crash-test ratings from both the IIHS and NHTSA, making it a safe choice for families.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Toyota Highlander Hybrid scores 5.7 out of 10. Based on these ratings, the Lincoln Aviator is the recommended choice for those seeking a luxurious and powerful SUV, despite its higher price point.
Choose the 2023 Toyota Highlander Hybrid if:
- You seek a more affordable midsize SUV with excellent fuel economy.
- You need a practical family vehicle with generous cargo space and seating for up to eight.
- You prioritize safety with a comprehensive suite of driver assistance features.
Choose the 2023 Lincoln Aviator if:
- You prioritize luxury and comfort with features like massaging seats and a high-end audio system.
- You desire a powerful plug-in hybrid with impressive horsepower and torque.
- You value a quiet and smooth ride for long-distance travel.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Toyota Highlander Hybrid scores 5.7 out of 10. Based on these ratings, the Lincoln Aviator is the recommended choice for those seeking a luxurious and powerful SUV, despite its higher price point.
Choose the 2023 Toyota Highlander Hybrid if:
Shop Now- You seek a more affordable midsize SUV with excellent fuel economy.
- You need a practical family vehicle with generous cargo space and seating for up to eight.
- You prioritize safety with a comprehensive suite of driver assistance features.
Choose the 2023 Lincoln Aviator if:
Shop Now- You prioritize luxury and comfort with features like massaging seats and a high-end audio system.
- You desire a powerful plug-in hybrid with impressive horsepower and torque.
- You value a quiet and smooth ride for long-distance travel.

By: CarGurus + AI
At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.







































