Kia Sportage vs Genesis GV70

No model demonstrates Kia’s growth like the Sportage compact crossover SUV. The nameplate has been around since Kia’s early days in North America, and it has evolved into a true rival for popular crossovers like the Honda CR-V, Subaru Forester, and Toyota RAV4. The current-generation Sportage was introduced for the 2023 model year, and it gets revised styling for 2026.

Verdict: The refreshed Sportage arrives with the competent execution we’ve come to expect from Kia.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further — recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of — the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 has been Genesis’s most popular model in Canada since launch and represented 57% of the brands total Canadian sales last year. Expect that trend to continue for the foreseeable future.