Kia Sportage vs Ford Bronco

No model demonstrates Kia’s growth like the Sportage compact crossover SUV. The nameplate has been around since Kia’s early days in North America, and it has evolved into a true rival for popular crossovers like the Honda CR-V, Subaru Forester, and Toyota RAV4. The current-generation Sportage was introduced for the 2023 model year, and it gets revised styling for 2026.

Verdict: The refreshed Sportage arrives with the competent execution we’ve come to expect from Kia.

Unlike some SUVs that only look as though they were designed to excel in the dirt, the 2025 Ford Bronco delivers the goods. It’s more comfortable on streets and highways than the Jeep Wrangler, and offers buyers a wide range of variants.

Verdict: Consider carefully how you plan to use your car day-in and day-out before deciding to buy a new Bronco. While the 2025 Bronco is an extremely fun beast that’s a blast to play with on-road and off, it requires some serious compromises to use as a daily driver, and it's hardly a bargain.