BMW 7 Series vs Hyundai Elantra Hybrid

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e has a disjointed driving personality and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.

The Hyundai Elantra Hybrid is a stylish outlier among fuel-efficient sedans, and it’s also accessibly priced. But unfortunately, it's not very appealing to drive. Power and acceleration are on the weak side — even among other hybrids — while inconsistent power surges make it feel as though it's a few generations behind the rest of the class.

Verdict: The Elantra Hybrid is a great value, but its unrefined hybrid powertrain and cheap-feeling interior have it following, rather than leading, the class.