2024 BMW 7 Series vs 2025 Toyota Camry

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e has a disjointed driving personality and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.

The Camry is a perennial favorite among families. It’s earned its popularity, with a reputation for reliability and safety, but it also hasn’t had as many competitors to contend with as its crossover siblings have. The few rivals it does have are all either new or recently refreshed, and now, the same can be said of the Camry. For 2025 it debuts a new look, new features, and a new hybrid powertrain, and it sets a new baseline standard for the high-selling midsize sedan.

Verdict: Toyota knows its audience. The new 2025 Toyota Camry gives the people what they want, with up-to-date styling and tech, a strong value proposition helped along by excellent fuel economy, and, most importantly, no fatal flaws that might push a brand loyalist out of their comfort zone.