2024 BMW 5 Series vs 2024 BMW 7 Series

Long revered for how they make drivers feel, BMWs are credibly marketed as the ultimate driving machines. However, if the future is digital instead of analog, do driving dynamics still matter? And if not, what does BMW bring to the table? What makes one special? Desirable? Gives it a soul? Driving the all-new 2024 BMW 5 Series suggests that aside from design, technology, and comfort, the answer is not much—at least not in the 530i specification.

Verdict: Driving enjoyment is not a requirement in a luxury car. But it is in a BMW. That’s what separates a Bimmer from the crowd. While the new 2024 BMW 530i is a capable sports sedan that does double duty as a plush people mover, joy is missing from the recipe

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e has a disjointed driving personality and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.