BMW 7 Series vs Genesis G90

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e has a disjointed driving personality and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.

We wouldn’t blame you if you’ve never heard of the Genesis brand before. The luxury spin-off from Hyundai has only been producing cars since 2017, and in 2021, sold under 50,000 units. However, that doesn’t mean you shouldn’t have this car company on your radar. Genesis is doing a great job at pushing the design and features envelopes while maintaining some of the most competitive prices in the segment.

Case in point is the 2023 Genesis G90. This represents a major refresh for the sedan, and it’s chock full of more luxury features than the competition. You want massaging seats? Check. A rear reclining seat with a footrest? Yep, that’s there too. How about a killer Bang & Olufsen stereo system? You got it!