Audi A6 vs BMW 7 Series

The redesigned 2026 Audi A6 marks the ninth generation of midsize luxury sedans from Ingolstadt, Germany. While it shares a name and some tech features with the Audi A6 e-tron introduced for the 2025 model year, the gasoline A6 is an otherwise different vehicle based on the same Premium Platform Combustion (PPC) as the A5 sedan and Q5 crossover. A redesign was certainly needed as most other midsize luxury sedans—specifically the BMW 5 Series and the Mercedes-Benz E-Class—were renewed more recently, and we haven’t had a genuinely new A6 since the 2020 model year.

Verdict: On paper, the A6 looks like more of a premium product than before, but it doesn’t feel that way from behind the wheel, and the tech is a work in progress.

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e has a disjointed driving personality and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.