2025 Volkswagen Tiguan vs 2025 Mazda CX-90

Available with a turbocharged inline six-cylinder engine or as a plug-in hybrid, the CX-90’s powertrains are unique in a segment where turbocharged four-cylinder, V6, and hybrid drivetrains are common. Additionally, the 2025 Mazda CX-90 doesn’t have a touchscreen for the native Mazda Connect infotainment functions, a conversational digital voice assistant, or a hands-free driving assistance system. Mazda also sets the cabin back on the platform, reducing passenger and cargo space. However, the stylish 2025 CX-90 is entertaining to drive.

Verdict: Can the CX-90’s elegant design, premium interior, unusual powertrains, enjoyable driving dynamics, and impressive safety ratings ensure competitiveness in a family-size SUV segment where competitors such as the Ford Explorer, Honda Pilot, and Kia Telluride dominate? With more attention to detail and better technology, this Mazda SUV could lead instead of follow.

The all-new 2025 Volkswagen Tiguan corrects the last generation's user interface issues while making incremental improvements throughout the rest of the vehicle. The company’s best-selling model in North America easily meets expectations for a compact SUV, and it’s the only entrant with that German look and feel. Otherwise, it doesn't distinguish itself from the rest of the pack.

Verdict: The new Tiguan is a handsome crossover and the only sub-luxury German option. However, amid an incredibly competitive field, the redesigned Tiguan does too little to separate itself from the crowd.