2024 Kia EV9 vs 2024 Volkswagen Tiguan

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

Volkswagen’s best-selling model boosts its value with upgrades for the 2024 model year.

Verdict: We weren’t enamored of the driving experience in the Tiguan, and we wish Volkswagen would offer a hybrid or plug-in hybrid option. But the automaker backs the vehicle’s premium looks with value in areas we think more likely to matter to most shoppers.