2024 Kia EV9 vs 2024 Mazda CX-5

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

Though Mazda hasn’t redesigned its popular compact crossover SUV since 2017, a program of continuous refinement makes the 2024 CX-5 better than ever. It might even be too good. It has shared showroom space with the similarly sized Mazda CX-50 model since last year but continues to outsell its newer and slightly more expensive sibling. As it turns out, there are numerous reasons for that.

Verdict: Mazda positions the CX-5 as an SUV for active urbanites, and it serves perfectly in its role. Stylish design, taut dimensions, excellent outward visibility, a comfortable cabin, commendable quality, and impressive safety ratings make it a great choice. Plus, the 2024 Mazda CX-5 is genuinely enjoyable to drive.