2023 Toyota RAV4 vs 2024 Kia EV9

The RAV4 was last revised for 2019, and Toyota takes the if-it-ain’t-broke approach for the new model year, retaining the well-reviewed styling while updating the frequently maligned infotainment system of yesteryear.

This review focuses on the gas-powered RAV4. The RAV4 Hybrid and the plug-in hybrid (PHEV) RAV4 Prime are each covered separately.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.