2023 Nissan Ariya vs 2023 Genesis GV70

By 2023, it should be clear that electric vehicles (EVs) are here to stay. Companies that got started early on EVs have a head start, and when considering the current era of electric mobility, no major automaker got out of the starting blocks faster than Nissan. The 2010 Nissan Leaf invited the masses to experience quiet, efficient motoring—but in the decade-plus since its debut, it has been caught by more impressive competition.

The all-new 2023 Nissan Ariya aims to retake market share in the electric vehicle space. With front- and all-wheel-drive powertrain options, slick design, immersive technology, and a competitive price tag, the Ariya looks capable of putting Nissan back into the EV conversation. We tested a single-motor Ariya in the fall of 2022 and have since evaluated the dual-motor e-4ORCE model for this updated review.

The definition of luxury has changed. No matter where you look in the various premium vehicle segments, there are entrants that you may not have seen decades ago. From performance SUVs to subcompact crossovers, there are new takes on upscale vehicles. But just as crucially is the entrance of new players. In 2015, the Genesis brand was officially spun off from Hyundai. And with the brand’s expansion into various segments, a compact SUV like the 2023 Genesis GV70 was a must. Competitors include the Audi Q5, BMW X3, Mercedes-Benz GLC, Acura RDX, Porsche Macan, and others.

The GV70 was introduced for the 2022 model year and for 2023, an all-electric model joins the lineup. We evaluated the GV70 on the whole, but with a special focus on how effective the 2023 Genesis GV70 Electrified is for the Korean automaker as an EV and as a compact luxury crossover.