2024 BMW 5 Series vs 2023 Mazda MAZDA3

With the ubiquitous growth of the small SUV—including the Mazda3’s corporate cousin, the Mazda CX-30 subcompact crossover—the compact car segment might get overlooked when shopping for your next new car. But small cars can do many of the things that are asked of a small SUV—especially if that car is a hatchback. The 2023 Mazda3 is a stark reminder of just how great hatchbacks can be for everyday life.

Mazda’s approach with its vehicles has been simple, yet ambitious: to “deliver luxury-level performance and cabin quality without the luxury price,” according to the company. The Mazda3 is no different. It punches well above its weight and raises the bar for what a small car can be. The Mazda3 hatchback even offers SUV-like versatility thanks to added cargo space and a rear liftgate. But does the Mazda3 have the features and attributes that will have you reconsidering cars over crossovers?

Long revered for how they make drivers feel, BMWs are credibly marketed as the ultimate driving machines. However, if the future is digital instead of analog, do driving dynamics still matter? And if not, what does BMW bring to the table? What makes one special? Desirable? Gives it a soul? Driving the all-new 2024 BMW 5 Series suggests that aside from design, technology, and comfort, the answer is not much—at least not in the 530i specification.

Verdict: Driving enjoyment is not a requirement in a luxury car. But it is in a BMW. That’s what separates a Bimmer from the crowd. While the new 2024 BMW 530i is a capable sports sedan that does double duty as a plush people mover, joy is missing from the recipe