2024 BMW 5 Series vs 2025 Mercedes-Benz S-Class

Long revered for how they make drivers feel, BMWs are credibly marketed as the ultimate driving machines. However, if the future is digital instead of analog, do driving dynamics still matter? And if not, what does BMW bring to the table? What makes one special? Desirable? Gives it a soul? Driving the all-new 2024 BMW 5 Series suggests that aside from design, technology, and comfort, the answer is not much—at least not in the 530i specification.

Verdict: Driving enjoyment is not a requirement in a luxury car. But it is in a BMW. That’s what separates a Bimmer from the crowd. While the new 2024 BMW 530i is a capable sports sedan that does double duty as a plush people mover, joy is missing from the recipe

The 2025 Mercedes-Benz S-Class is an automotive icon that fulfills its lofty expectations for comfort, performance, technology, and refinement. Last redesigned for the 2021 model year, the brand’s flagship sedan receives only small changes for 2025.

Verdict: Quite simply, the S-Class is the best luxury sedan that doesn't wear a Bentley or Rolls-Royce badge. With several models to choose from and a dizzying array of options, there seems to be a perfect match for a variety of tastes, provided you have a six-figure budget.