2024 Kia EV9 vs 2023 Buick Encore GX

General Motors has big plans for Buick. The near-luxury division positioned between Chevrolet and Cadillac is slated to go all-electric by the end of the decade, with a fresh lineup of EVs highlighted by a new design language. But those new models aren’t scheduled to arrive for a few more years, so for now Buick carries on with a lineup of conventional gasoline crossover SUVs, of which the 2023 Buick Encore GX is the entry-level option.

The Encore GX was launched for the 2020 model year as a larger sibling to the Buick Encore, but the standard Encore is being discontinued, leaving only the GX for 2023. It slots below the Envision and Enclave in Buick’s three-model crossover lineup.

While Buick is generally considered a step up from mainstream brands, the Encore GX’s size and pricing are more in line with subcompact SUVs from mainstream brands, such as the Hyundai Kona and Mazda CX-30, or the lifted-hatchback Subaru Crosstrek. In fact, the Encore GX shares powertrains and a basic platform with one of these vehicles—the Chevrolet Trailblazer.

The only change for 2023 is a new extra-cost Moonstone Gray Metallic paint option. That means the lineup still consists of base Preferred, mid-level Select, and top Essence trim levels. We tested out an Encore GX Essence for this review.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.