Mazda CX-90 vs Hyundai Ioniq 9

Available with a turbocharged inline six-cylinder engine or as a plug-in hybrid, the CX-90’s powertrains are unique in a segment where turbocharged four-cylinder, V6, and hybrid drivetrains are common. Additionally, the 2025 Mazda CX-90 doesn’t have a touchscreen for the native Mazda Connect infotainment functions, a conversational digital voice assistant, or a hands-free driving assistance system. Mazda also sets the cabin back on the platform, reducing passenger and cargo space. However, the stylish 2025 CX-90 is entertaining to drive.

Verdict: Can the CX-90’s elegant design, premium interior, unusual powertrains, enjoyable driving dynamics, and impressive safety ratings ensure competitiveness in a family-size SUV segment where competitors such as the Ford Explorer, Honda Pilot, and Kia Telluride dominate? With more attention to detail and better technology, this Mazda SUV could lead instead of follow.

Although the 2026 Hyundai Ioniq 9 isn’t the first three-row electric SUV through the door, it may be the best choice for most shoppers. With a starting price of $59,999 before fees and qualifying for EV rebates where they still exist, it’s much more affordable than a Tesla Model X or a Rivian R1S. And its standard 110.3-kWh battery pack provides a long range compared to a base-model Kia EV9.

Verdict: The Hyundai Ioniq 9 isn’t a perfect vehicle, but it offers terrific passenger space, good tech, and family-friendly features. Shoppers may find its design polarizing — you could easily say the same about the Hyundai Ioniq 5 or the Ioniq 6 — but families interested in electric vehicles will do well to test drive this new option.