Jeep Compass vs Kia EV9

The 2024 Compass Sport carries over last year's major powertrain upgrade without any increase to the base price: $35,995. That's very close to the littlest Jeep, the Renegade, and more than $10,000 below the similarly sized Cherokee (and prices on those last two are from 2023 because both have been discontinued). It's also cheaper than a Ford Escape and many other compact SUVs but without the bargain-bin interior of older Compass models. While upper trims get too pricey for their britches, the base-model Compass we tested provides real value in an era where new-car prices increase every few months.

The 2024 Jeep Compass offers good tech and impressive safety features, and it arrives with a sub-$40,000 base MSRP. The Compass still lags behind some of the competition in terms of materials quality and performance. Now in its second year past a 2023 facelift, however, it’s many strides better than older iterations.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.