2025 Lincoln Aviator vs 2025 Mazda CX-90

The 2025 Lincoln Aviator, built on a rear-wheel-drive platform shared with the Ford Explorer, boasted classic design proportions. Its blunt nose, short front overhang, and appealing dash-to-axle ratio contributed to its sports wagon-like appearance, despite being an SUV. The Aviator's styling, however, was less elegant in 2025, appearing more generic, especially with the optional Jet Appearance Package. Inside, the Aviator offered a plush interior with a classic architectural sensibility, avoiding the screen-heavy approach of other Lincoln models. The traditional design was complemented by advanced technology, although the remote keyless entry fob was a letdown due to its cheap plastic construction. In Canada, the Aviator was available in Premiere and Reserve trims, with prices ranging from $79,595 to $81,695, including destination charges. Our test vehicle, in Reserve trim, featured extra-cost Whisper Blue paint and several option packages, bringing the MSRP to $96,295.

The 2025 Mazda CX-90, with its lustrous paint, polished chrome trim, and intricate 21-inch wheels, presented a luxury SUV-like appearance. Its sculptural sheet metal created a compelling interplay of light and shadow, while the short front overhang and long hood contributed to a low, athletic stance. Inside, the CX-90's interior was elegantly rendered with polished metallic trim and Nappa leather, though some materials reflected its price point. Ergonomics were a concern, with a confusing electronic shifter and counterintuitive climate controls. Despite these issues, the CX-90 exuded sophistication compared to other midsize three-row crossover SUVs.

The 2025 Lincoln Aviator was powered by a twin-turbocharged 3.0-litre V6 engine, delivering 400 horsepower and 415 lb-ft of torque through a 10-speed automatic transmission to all four wheels. Drivers could choose from various driving modes, including Excite, Conserve, Normal, Slippery, and Deep Conditions. The optional adaptive air suspension firmed up in Excite mode, but the Aviator's mission was more about comfort than excitement. The V6 provided ample power for acceleration and passing, though fuel economy was disappointing at 13.3 L/100 km during testing. The Aviator offered clear sightlines and a 360-degree camera view for urban driving, but the ride quality suffered on rough roads due to the heavy 22-inch wheels and thin tires. The adaptive Air Glide suspension excelled at maintaining composure, ensuring a secure and calming ride.

The 2025 Mazda CX-90 offered three powertrain variants: the standard-output 3.3 Turbo, the high-output 3.3 Turbo, and a plug-in hybrid electric vehicle (PHEV). The standard-output engine produced 280 horsepower and 332 lb-ft of torque, while the high-output version delivered 319 hp and 369 lb-ft (340 hp with premium gas). Power was transmitted through an eight-speed automatic transmission and a standard AWD system. The CX-90's AWD system favoured rear-wheel power distribution for better dynamics. Drivers could select from Normal, Sport, Off-Road, and Towing modes, with a maximum towing capacity of 2,268 kilograms. Fuel economy ratings were 9.3 L/100 km for the standard engine and 9.5 L/100 km for the high-output version. The CX-90's ride and handling impressed, but drivetrain refinement was lacking, with unpredictable power delivery and transmission behaviour. The taut suspension provided a firm, communicative ride, though the 21-inch wheels contributed to a harsher experience.

The 2025 Lincoln Aviator offered exceptional comfort with its Perfect Position front seats, featuring 30-way adjustability, heating, ventilation, and massage functions. The second-row captain's chairs were roomy and supportive, with available heating and ventilation. However, the third-row seats were low and unsupportive, making them suitable only for children. Storage space was excellent, with a smartphone charging pad, cupholders, and a sizeable bin under the armrest. The Aviator provided 466 litres of cargo space behind the third row, expanding to 1,131 litres with the seats folded down, and a maximum of 2,149 litres.

The 2025 Mazda CX-90's interior featured Nappa leather upholstery, heated and ventilated front and second-row seats, and a heated steering wheel. The three-zone climate control system struggled to cool the cabin quickly. The panoramic sunroof provided ample natural light, and second-row passengers enjoyed elevated seating positions. The third row was best suited for children, with limited support for adults. Storage was limited, with a shallow bin under the centre armrest and stingy door panel storage. The CX-90 offered 451 litres of cargo space behind the third row, expanding to 1,155 litres with the seats folded down, and a maximum of 2,129 litres.

The 2025 Lincoln Aviator featured a 12.4-inch digital instrument cluster and a 13.2-inch touchscreen infotainment system powered by Lincoln Digital Experience. The system included Google Built-in, Alexa Built-in, and wireless Apple CarPlay and Android Auto. However, the Google Assistant struggled with voice prompts, making wireless Apple CarPlay and Siri more reliable. The 28-speaker Revel Ultima 3D sound system provided an excellent audio experience, and the head-up display offered a widescreen presentation of data.

The 2025 Mazda CX-90's dashboard featured a 12.3-inch digital instrumentation panel and a 12.3-inch infotainment screen. The infotainment screen was touch-sensitive only when using wireless Apple CarPlay or Android Auto, requiring the use of a knob and buttons for the native Mazda Connect platform. The voice recognition system was inconsistent, but a new Google built-in infotainment system was expected in future models. The 12-speaker Bose audio system delivered a rewarding listening experience, and the Active Driving Display provided helpful data.

The 2025 Lincoln Aviator came equipped with the Lincoln Co-Pilot360 Drive 2.0 suite of advanced driver assistance systems, including active blind-spot monitoring, intersection assist, evasive steering assist, and reverse braking assist. BlueCruise, a hands-free driving assistance system, was standard, offering a four-year subscription. The Aviator earned five-star ratings from the NHTSA and Good ratings from the IIHS, indicating strong safety performance.

The 2025 Mazda CX-90 received a Top Safety Pick+ rating from the IIHS and five-star ratings from the NHTSA for the PHEV model. Standard safety features included forward collision warning, automatic emergency braking, blind-spot monitoring, and lane departure warning. Higher trims added steering assist, emergency lane-keeping assist, and a surround-view camera system. The CX-90's driver aids were effective, though the speed reduction feature was irritating.