2024 Kia EV9 vs 2024 Kia Sorento

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

On the small end of the midsize SUV spectrum, the Sorento is a classic in-betweener. It’s big enough to get a standard third row and has more room than compact crossovers like the Toyota RAV4, but it’s smaller and cheaper than most three-row midsizes, including Kia’s Telluride and the Ford Explorer. Gas-powered 2024 Sorentos get a visual glow-up as well as major infotainment and safety system updates, and a new X-Pro trim. Hybrid and PHEV Sorentos, which we review separately, won’t get these changes until 2025.

Verdict: The 2024 Kia Sorento’s new looks make it seem bigger and fancier, and the X-Pro adds capability. There are more safety features and the Sorento’s tech is even easier to use. Demerits remain, namely the diminutive third row and pricey top trims, but the 2024 Sorento has lots to offer family buyers.