2024 Kia EV9 vs 2024 Genesis GV80

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

Genesis introduced the GV80 in 2021, and the crossover SUV is getting a minor refresh in 2025. Still, the 2024 GV80 remains a good choice unless you want to wait for the fancier styling, more high-tech interior, or new supercharged GV80 Coupe coming next year. Otherwise, today’s GV80 is pretty much the same as tomorrow’s GV80, and in some respects, it is the more elegant and traditional choice.

Verdict: Based on our evaluation of the 2024 Genesis GV80, seat comfort is not what it should be. Also, to use Apple CarPlay or Android Auto, you need a USB cable. This Genesis is thirsty, too. But otherwise, we have few complaints about this stylish, safe, and mostly rewarding midsize luxury SUV.