2024 Kia EV9 vs 2024 Ford Mustang Mach-E

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

In terms of buzz, Ford's sporty all-electric crossover has come a long way since it first sparked outrage for appropriating the famous Mustang name. It seems most have accepted or resigned themselves to an electric Mustang, and the conversation these days seems to be all about how much owners love it — and how much Ford continues to improve it. It got Ford's BlueCruise hands-free highway driving technology for 2023. For 2024, Ford raises the bar with a new Rally trim while also giving the rest of the lineup some key upgrades.

Verdict: Thanks to Ford's continued attention, the Mustang Mach-E is a better value proposition than ever. Best of all, the automaker has plans to look after owners of 2023 and older models as well.