2023 Subaru Outback vs 2022 Mazda CX-5

It’s easy for a luxury brand to lose stature and cachet, but it’s hard for a mainstream brand to gain it. Nevertheless, Mazda is giving it the good old college try, having discussed its plan to become a premium brand for more than half a decade.

Unlike some automakers that rely solely on marketing to support their premium brand positioning, Mazda heavily invests in everything from design and engineering to dealership facilities, all to ensure there is substance behind its claim. Now, numerous updates to its most popular model elevate the 2022 Mazda CX-5 solidly into premium territory.

Don’t believe us? Drive one of the turbocharged versions of the 2022 CX-5 back to back with a similarly priced Audi Q3, Buick Envision, BMW X1, GMC Terrain, or Mercedes-Benz GLA, and you’ll see what we mean.

People love crossover SUVs because they drive like cars but provide the utility of an SUV, and the Subaru Outback was one of the first modern crossovers when it went on sale almost 30 years ago.

Now, the 2023 Subaru Outback gets several updates. The improvements include fresh styling, new infotainment and safety technologies, and the Onyx Edition joins the Canadian line-up, which features blacked-out exterior trim and water-resistant upholstery.

These changes to the 2023 Outback build on the momentum established by the rugged Subaru Outback Wilderness, which debuted last year.