Volvo XC60 vs Kia EV9

Plug-in hybrid electric vehicles (PHEVs) are smart for certain consumers. They allow people to give electric vehicle ownership a try before diving into the deep end of the pool by acclimating people to nightly plug-ins and the benefits of electric-only driving.

At the same time, they eliminate a phenomenon called “range anxiety,” which is the mild panic EV drivers may feel when their battery gets low. That’s because they also have a gasoline engine, and that means you can take a cross-country trip in one without ever needing to find a charging station.

Talk about a win-win situation. And among luxury PHEVs, the 2023 Volvo XC60 Recharge is an appealing choice. But it certainly does not come cheap.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.