Toyota Highlander Hybrid vs Subaru Ascent

2023 Toyota Highlander Hybrid
2023 Toyota Highlander Hybrid
$40,620MSRP
Overview
Overview
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2024 Subaru Ascent
2024 Subaru Ascent
$34,395MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Highlander Hybrid
$40,620MSRP
Overview
Overview
OverviewShop Now
2024 Subaru Ascent
$34,395MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$40,620

MSRP

$34,395

Listings

234

Listings

293

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

5.7 out of 10

Expert reviews

6.8 out of 10

Pros

  • Quiet cabin

  • Standard advanced safety features

  • Great safety ratings

Cons

  • Fairly pedestrian performance

  • Interior materials feel cheap

  • Cramped third row

Pros

  • Standard all-wheel drive

  • Great safety ratings

  • Good value for money

Cons

  • Unimpressive fuel economy

  • Outdated interior design

  • Irritating lane-centering technology

Reviews Summary

The Toyota Highlander Hybrid SUV’s popularity is understandable, given the midsize, three-row crossover's impressive fuel economy rating. However, generally speaking, the 2023 Toyota Highlander is not what it should be, and specifically, the Highlander Hybrid doesn’t meet efficiency expectations. Unfortunately, this Toyota faces few rivals. But the Kia Sorento Hybrid and Plug-in Hybrid models are worthy alternatives.

Reviews Summary

The Subaru faithful wanted a replacement for the discontinued three-row Tribeca midsize SUV, and the Ascent answered the call when it went on sale in 2019. In 2023, for its fifth model year, the Ascent got a light refresh with revised styling, updated technology, and a new trim level with plenty of equipment and a trendy blacked-out look. Now, the 2024 Subaru Ascent continues with almost no changes, while several competitors in the segment receive significant updates.

Verdict: Can the 2024 Subaru Ascent fend off refreshed rivals in the midsize three-row SUV segment? The Ascent has plenty going for it, from standard all-wheel drive and substantial ground clearance to affordable prices and impressive safety ratings. But it comes across as a little quirky among mainstream choices, which could work in or against its favour.

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Popular Features & Specs

Engine

2.5L 243 hp I4 Hybrid

Engine

2.4L 260 hp H4

Drive Train

FWD

Drive Train

AWD

Seating Capacity

8

Seating Capacity

8

Horsepower

Horsepower

260 hp @ 5600 rpm

EV Battery Capacity

1.9 kWh

EV Battery Capacity

MPG City

36

MPG City

20

MPG Highway

35

MPG Highway

26
2023 Toyota Highlander Hybrid
2023 Toyota Highlander Hybrid
$40,620MSRP
Overview
Overview
OverviewShop Now
2024 Subaru Ascent
2024 Subaru Ascent
$34,395MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Highlander Hybrid
$40,620MSRP
Overview
Overview
OverviewShop Now
2024 Subaru Ascent
$34,395MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$40,620
$34,395
Listings

Ratings & Reviews

User reviews

4.7

4.8

Expert reviews

5.7 out of 10

Read full review

6.8 out of 10

Read full review
Pros & cons

Pros

  • Quiet cabin

  • Standard advanced safety features

  • Great safety ratings

Cons

  • Fairly pedestrian performance

  • Interior materials feel cheap

  • Cramped third row

Pros

  • Standard all-wheel drive

  • Great safety ratings

  • Good value for money

Cons

  • Unimpressive fuel economy

  • Outdated interior design

  • Irritating lane-centering technology

Summary
The Toyota Highlander Hybrid SUV’s popularity is understandable, given the midsize, three-row crossover's impressive fuel economy rating. However, generally speaking, the 2023 Toyota Highlander is not what it should be, and specifically, the Highlander Hybrid doesn’t meet efficiency expectations. Unfortunately, this Toyota faces few rivals. But the Kia Sorento Hybrid and Plug-in Hybrid models are worthy alternatives.

The Subaru faithful wanted a replacement for the discontinued three-row Tribeca midsize SUV, and the Ascent answered the call when it went on sale in 2019. In 2023, for its fifth model year, the Ascent got a light refresh with revised styling, updated technology, and a new trim level with plenty of equipment and a trendy blacked-out look. Now, the 2024 Subaru Ascent continues with almost no changes, while several competitors in the segment receive significant updates.

Verdict: Can the 2024 Subaru Ascent fend off refreshed rivals in the midsize three-row SUV segment? The Ascent has plenty going for it, from standard all-wheel drive and substantial ground clearance to affordable prices and impressive safety ratings. But it comes across as a little quirky among mainstream choices, which could work in or against its favour.

Video
No video found
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Popular Features & Specs

Engine
2.5L 243 hp I4 Hybrid
2.4L 260 hp H4
Drive Train
FWD
AWD
Seating Capacity
8
8
Horsepower
260 hp @ 5600 rpm
EV Battery Capacity
1.9 kWh
MPG City
36
20
MPG Highway
35
26
Look and feel

2023 Toyota Highlander Hybrid

4/10

2024 Subaru Ascent

5/10

The 2023 Toyota Highlander Hybrid was priced at just over $50,000 for the base Hybrid LE, including destination charges and fees. In Canada, all-wheel drive was standard, while the U.S. offered a front-wheel drive version. The Highlander Hybrid XLE AWD came with a Special Edition package, and the Limited trim allowed for a Platinum package upgrade. The Limited trim with the Platinum package had an MSRP of $61,800 in Canada. Minimal changes were made to its appearance, with a new Cypress Green paint colour being the only notable update. The Highlander Hybrid's design was criticized for being overly styled, with exaggerated forms and a lack of subtlety both inside and out. The interior was described as visually obnoxious, with mismatched textures and tones, and controls that felt inexpensive. Despite these criticisms, the vehicle was noted for its quietness on the road.

The 2024 Subaru Ascent's styling was less successful, with a refresh that added visually offensive elements to its design. The Canadian lineup remained unchanged, with trims ranging from Convenience to Premier, priced between $44,674 and $57,674. The Premier trim included features like premium Nappa leather upholstery, ventilated front seats, and a surround-view camera. The interior materials were of good quality, but the design was likened to a giant Lego set, lacking sophistication. The Ascent's focus was on practicality, with functional features like a panoramic sunroof and a 14-speaker Harman Kardon sound system. The interior was functional and practical, though not particularly modern or sophisticated.

Picture of 2023 Toyota Highlander Hybrid
Performance

2023 Toyota Highlander Hybrid

4/10

2024 Subaru Ascent

7/10

The 2023 Toyota Highlander Hybrid combined a 2.5-litre Atkinson-cycle four-cylinder engine with two electric motor-generators, providing standard all-wheel drive. It delivered 243 combined horsepower, tasked with moving 2,060 kilograms in Limited trim. The electric motors assisted with acceleration and allowed for low-speed electric-only driving. However, the gas engine's torque was limited, making high-speed passing challenging. The Highlander Hybrid could tow up to 1,588 kilograms, but this was not recommended due to limited power. The vehicle offered Eco, Normal, and Sport driving modes, with a Trail mode for light off-road use. The Predictive Efficient Drive system aimed to maximize fuel efficiency, but the test vehicle returned 8.2 L/100 km, higher than the expected 6.7 L/100 km. The driving experience was described as uninspiring, with soft suspension and a continuously variable transmission contributing to a lack of engagement.

The 2024 Subaru Ascent featured a turbocharged 2.4-litre four-cylinder engine producing 260 horsepower and 277 pound-feet of torque. It used a continuously variable automatic transmission with all-wheel drive and active torque vectoring. The Ascent could tow up to 2,270 kilograms, making it versatile for various driving conditions. It handled well on different terrains, from city streets to off-road trails, and the turbocharged engine provided ample power for merging into traffic. The CVT mimicked a conventional automatic transmission, though not perfectly. The Ascent struggled with twisty mountain roads due to its weight and suspension tuning. Fuel economy was a downside, with the test vehicle returning 14.0 L/100 km in the city and 12.6 L/100 km overall, despite a 73-litre fuel tank allowing for a decent range.

Form and function

2023 Toyota Highlander Hybrid

4/10

2024 Subaru Ascent

9/10

The 2023 Toyota Highlander Hybrid was designed to accommodate seven or eight passengers, though the third-row seat was best for occasional use. Standard features included three-zone automatic climate control and heated front seats, with additional comforts in the Platinum package. The second-row captain’s chairs were comfortable, and the third-row access was tight. The Highlander offered 453 litres of cargo space behind the third row, expanding to 2,387 litres with the second-row seats folded. However, the storage areas were unlined, and the centre armrest storage console was complex and inconvenient.

The 2024 Subaru Ascent prioritized function, with features like a dashboard shelf, large cupholders, and backpack pegs. The Premier trim offered comfortable front seats with premium Nappa leather, though the front passenger seat lacked height adjustment. The rear doors opened wide, facilitating easy loading of children and cargo. The Ascent's third-row seat was comfortable for short trips, with air conditioning vents and storage space. Cargo space measured 458 litres behind the third row, expanding to 2,140 litres with the second-row seats folded. The underfloor storage compartment was practical for wet items.

Technology

2023 Toyota Highlander Hybrid

8/10

2024 Subaru Ascent

5/10

The 2023 Toyota Highlander Hybrid introduced new technology, including a 12.3-inch digital instrumentation display and Toyota Audio Multimedia infotainment systems. The Limited trim featured a 12.3-inch touchscreen with over-the-air updates, wireless Apple CarPlay and Android Auto, and SiriusXM satellite radio. Remote Connect allowed for remote access to vehicle functions, and the Drive Connect service plan offered advanced features like natural voice recognition and cloud-based navigation. The test vehicle included a head-up display and an 11-speaker JBL sound system, though the graphics could be improved for better visibility.

The 2024 Subaru Ascent was equipped with the Starlink infotainment system, featuring an 11.6-inch touchscreen with Bluetooth, wireless Apple CarPlay, and Android Auto. Higher trims offered navigation and a 14-speaker Harman Kardon sound system. The display struggled in direct sunlight, and the native voice-recognition system was subpar. Physical buttons and knobs controlled essential functions, and Cabin Connect projected the driver’s voice through the speakers. The Premier trim included a surround-view camera and a digital rearview camera.

Safety

2023 Toyota Highlander Hybrid

9/10

2024 Subaru Ascent

8/10

The 2023 Toyota Highlander Hybrid came with Toyota Safety Sense 2.5+, offering adaptive cruise control, forward collision warning, automatic emergency braking, and more. Blind-spot monitoring and rear cross-traffic alert were standard, with additional features on higher trims. The Highlander received excellent crash-test ratings from the IIHS and NHTSA, though the ADAS occasionally struggled with lane navigation.

The 2024 Subaru Ascent featured the EyeSight safety package, including forward-collision warning, automatic emergency braking, and adaptive cruise control. Higher trims offered blind-spot monitoring and a Driver Focus system. The Ascent received a Top Safety Pick+ rating from the IIHS and five-star ratings from the NHTSA, except for rollover resistance. However, the lane-centring assist technology was criticized for its performance.

Cost Effectiveness

2023 Toyota Highlander Hybrid

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2024 Subaru Ascent

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CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Toyota Highlander Hybrid is 5.7 out of 10, while the 2024 Subaru Ascent scores 6.8 out of 10. Based on these ratings, the 2024 Subaru Ascent is the recommended choice, offering better performance, practicality, and safety features.

Choose the 2023 Toyota Highlander Hybrid if:

5.7of 10overall
  • You prioritize a quiet and smooth ride for city and suburban driving.
  • You value a comprehensive suite of standard safety features.
  • You seek a family-sized SUV with a focus on fuel efficiency.
210 results
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Choose the 2024 Subaru Ascent if:

6.8of 10overall
  • You need a versatile SUV capable of handling various terrains and towing up to 2,270 kilograms.
  • You appreciate practical interior features and ample cargo space.
  • You prefer a vehicle with a strong safety reputation and high crash-test ratings.
294 results
See all

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Toyota Highlander Hybrid is 5.7 out of 10, while the 2024 Subaru Ascent scores 6.8 out of 10. Based on these ratings, the 2024 Subaru Ascent is the recommended choice, offering better performance, practicality, and safety features.

Choose the 2023 Toyota Highlander Hybrid if:

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5.7of 10overall
  • You prioritize a quiet and smooth ride for city and suburban driving.
  • You value a comprehensive suite of standard safety features.
  • You seek a family-sized SUV with a focus on fuel efficiency.
210 results

Choose the 2024 Subaru Ascent if:

Shop Now
6.8of 10overall
  • You need a versatile SUV capable of handling various terrains and towing up to 2,270 kilograms.
  • You appreciate practical interior features and ample cargo space.
  • You prefer a vehicle with a strong safety reputation and high crash-test ratings.
294 results
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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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