Ford Bronco Sport vs Genesis GV70

Launched for the 2021 model year, the Ford Bronco Sport is a compact crossover SUV that combines the platform of the Ford Escape with the styling and off-road focus of its namesake. Ford doubles down on that for 2025, adding new option packages to further increase off-road capability, along with tech, styling, and interior updates.

Verdict: The Bronco Sport was designed primarily with off-road enthusiasts in mind, but it’s still a good all-around crossover.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further — recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of — the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 has been Genesis’s most popular model in Canada since launch and represented 57% of the brands total Canadian sales last year. Expect that trend to continue for the foreseeable future.