2025 Mazda CX-70 vs 2025 Lincoln Aviator

The CX-70 midsize SUV mimics the Lexus RX by offering two rows of seats, seating for five people, distinctive styling, an upscale interior, and gas or plug-in hybrid (PHEV) powertrains. If this new Mazda model looks familiar, you’re not mistaken. The 2025 CX-70 is the same as the CX-90, but without a third-row seat. Subtle styling changes help it to stand apart from its family-friendly sibling in the Mazda SUV lineup.

Verdict: Mazda envisions itself as a premium brand and makes the necessary investments in its products to ensure credibility in that respect. However, its vehicles also cost less than luxury-badged alternatives, adding value to the equation. That value makes it easier to forgive the 2025 Mazda CX-70’s few shortcomings.

In the midsize three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet starting in 2025, this Lincoln simultaneously contains some of the most advanced technology in its segment. Fresh styling and new thematic packages are also available. However, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.