2025 Kia K4 vs 2024 Mercedes-Benz E-Class

Long the yardstick against which its rivals are measured, the 2024 Mercedes E-Class gets a redesign. In addition to understated styling that can stand the test of time, the elegant interior adds an infusion of technology that sets new standards in the segment. Mild-hybrid engines, standard all-wheel drive, the return of the All-Terrain wagon, and an upcoming plug-in hybrid massaged for performance by AMG are all on the new E-Class menu.

Verdict: Based on observations from several days spent with the E 350 4Matic sedan, the 2024 Mercedes-Benz E-Class remains at the top of its midsize luxury sedan game when equipped with all the extras. Refined, sophisticated, and soothing to drive, it embodies what a car like this should be.

Kia’s new compact sedan replaces the oft-overlooked Kia Forte, an option that traded on value more than merit. Although the Forte provided practical packaging and decent performance (particularly in GT trim), shoppers driving home in a Forte were usually doing so because it was cheaper, rather than better, than the competition. With a revamped design and an impressive suite of standard tech, the new 2025 Kia K5 doubles down on the Forte’s fortes — particularly cargo space — while adding attractive features, retaining fuel efficiency, and keeping its affordable price tag.

Verdict: The 2025 Kia K4 is better than the outgoing Kia Forte. It offers more impressive tech, more standard safety features, more passenger space, and more cargo space. It’s still not quite as satisfying to drive as the segment leader, but with a starting price hovering around $24,000 Canadian before fees, it’s a far sight less expensive, too.