2025 BMW X7 vs 2025 Audi Q6 e-tron

The X7 is BMW’s flagship SUV, providing more space, luxury, and seats for new car buyers looking for a big utility vehicle but wanting to stay in the BMW fold. It arrived for the 2019 model year, received a substantial update for 2023, and continues into the 2025 model year without major changes. Its diverse competitive set includes the Cadillac Escalade, the Lincoln Navigator, the Land Rover Range Rover, the Lexus LX, the Infiniti QX80, and the Mercedes-Benz GLS.

Verdict: BMW loyalists will find more of what they love about the brand, while the X7’s superb driving dynamics and reasonable pricing (for this high-end segment, that is) should give customers of rival brands something to think about.

The 2025 Audi Q6 e-tron is a new addition to the German luxury brand’s electric vehicle and SUV lineups. It’s a two-row, five-seat midsize model that slots between the Audi Q4 e-tron and Audi Q8 e-tron SUVs, giving Audi a more direct rival to the Acura ZDX, Cadillac Lyriq, and Mercedes-Benz EQE SUV. It also dabbles in Tesla Model Y and Porsche Macan EV territory.

Verdict: Compared to its rivals, the Q6 e-tron is a better choice for buyers who want an EV that still feels like a normal SUV.