2024 Ford Bronco vs 2024 Ford Mustang Mach-E

In terms of buzz, Ford's sporty all-electric crossover has come a long way since it first sparked outrage for appropriating the famous Mustang name. It seems most have accepted or resigned themselves to an electric Mustang, and the conversation these days seems to be all about how much owners love it — and how much Ford continues to improve it. It got Ford's BlueCruise hands-free highway driving technology for 2023. For 2024, Ford raises the bar with a new Rally trim while also giving the rest of the lineup some key upgrades.

Verdict: Thanks to Ford's continued attention, the Mustang Mach-E is a better value proposition than ever. Best of all, the automaker has plans to look after owners of 2023 and older models as well.

Ford reintroduced the Bronco for the 2021 model year, and it’s been an exciting run ever since. Initial demand far outstripped supply, but Ford went ahead and added the more-capable Everglades and Raptor versions to the 2022 Bronco lineup. Heritage-inspired variants followed them up for 2023. Now, the 2024 Bronco adds a standard 12-inch Sync 4 infotainment system, a more rugged front bumper on the Bronco Badlands, and two new colours for the Bronco Raptor.

Verdict: Despite cooling demand and investigation into V6 engine problems and poor fuel economy ratings, there is plenty to love about the 2024 Ford Bronco.