2024 Kia EV9 vs 2024 BMW X5

Our test vehicle for this review was the X5 xDrive50e, the plug-in hybrid electric vehicle (PHEV) version of the X5 midsize SUV, but it’s just one of several X5 models you can buy. The xDrive40i features a satisfying turbocharged six-cylinder engine (with electric assist in the plug-in hybrid), while the M60i features a turbocharged V8 engine. Maximum performance is available in the comically fun X5 M Competition. Drive any of them, though, and it’s easy to understand why the X5 is one of BMW’s best-selling models.

Verdict: Newer BMWs are losing what has always made this automaker’s cars and SUVs appealing to people who like to drive. Fortunately, the 2024 BMW X5 hasn’t succumbed to the trend. In xDrive50e specification, it remains a delight to drive while supplying about 63 kilometres of electric-only range before its gasoline-fueled turbo six turns on.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.