2023 Kia Sportage Hybrid vs 2024 Mazda CX-5

The Kia Sportage is the automaker’s longest-running nameplate in North America. It started out as a no-frills off-roader, but today the Sportage competes in the red-hot small crossover SUV segment against big names like the Ford Escape, Honda CR-V, and Toyota RAV4, as well as the Hyundai Tucson from Kia’s parent brand. All of those nameplates have added hybrid variants recently, so Kia followed suit as part of a 2023-model-year redesign. This segment slots in size-wise below mid-size SUVs such as the Kia Sorento (also offered as the Sorento Hybrid and PHEV) and Kia Telluride.

The 2023 Kia Sportage Hybrid will be offered alongside non-hybrid and plug-in hybrid versions of the new Sportage, which represents the nameplate’s fifth generation. The hybrid model is part of an effort to create more space between the Sportage and the smaller Kia Seltos, which also brought increased interior space, more tech, and radical exterior styling.

The Sportage Hybrid is offered in Canada in EX and SX trim levels. We drove the U.S. equivalent of the SX trim for this review. Note that this isn’t the same lineup as the non-hybrid Sportage, which is offered in Canada in five different trims (LX, X-Line, EX, EX Premium, and X-Line Limited).

Though Mazda hasn’t redesigned its popular compact crossover SUV since 2017, a program of continuous refinement makes the 2024 CX-5 better than ever. It might even be too good. It has shared showroom space with the similarly sized Mazda CX-50 model since last year but continues to outsell its newer and slightly more expensive sibling. As it turns out, there are numerous reasons for that.

Verdict: Mazda positions the CX-5 as an SUV for active urbanites, and it serves perfectly in its role. Stylish design, taut dimensions, excellent outward visibility, a comfortable cabin, commendable quality, and impressive safety ratings make it a great choice. Plus, the 2024 Mazda CX-5 is genuinely enjoyable to drive.