2023 Kia Sportage Hybrid vs 2024 Land Rover Range Rover Velar

The Kia Sportage is the automaker’s longest-running nameplate in North America. It started out as a no-frills off-roader, but today the Sportage competes in the red-hot small crossover SUV segment against big names like the Ford Escape, Honda CR-V, and Toyota RAV4, as well as the Hyundai Tucson from Kia’s parent brand. All of those nameplates have added hybrid variants recently, so Kia followed suit as part of a 2023-model-year redesign. This segment slots in size-wise below mid-size SUVs such as the Kia Sorento (also offered as the Sorento Hybrid and PHEV) and Kia Telluride.

The 2023 Kia Sportage Hybrid will be offered alongside non-hybrid and plug-in hybrid versions of the new Sportage, which represents the nameplate’s fifth generation. The hybrid model is part of an effort to create more space between the Sportage and the smaller Kia Seltos, which also brought increased interior space, more tech, and radical exterior styling.

The Sportage Hybrid is offered in Canada in EX and SX trim levels. We drove the U.S. equivalent of the SX trim for this review. Note that this isn’t the same lineup as the non-hybrid Sportage, which is offered in Canada in five different trims (LX, X-Line, EX, EX Premium, and X-Line Limited).

A luxury SUV with seating for five people, the 2024 Velar is one of four SUVs to wear Range Rover lettering across the leading edge of its hood. It slots into the lineup between the smaller Evoque and more capable Sport. This model year, the Velar receives several updates. They include design and comfort enhancements and several improvements to the standard infotainment system.

Verdict: The changes to the 2024 Range Rover Velar result in an appealing, if flawed, alternative to the best-sellers in the segment, such as the BMW X5 and Mercedes-Benz GLE. If the Velar had more natural and less frustrating technology, it could raise its profile in the midsize luxury SUV segment considerably.