2023 Chevrolet Blazer vs 2024 Kia EV9

The Chevrolet Blazer is one of the oldest SUV nameplates on the market, and while the current version might disappoint fans of the original, it’s very much on-trend with modern times.

Chevy launched the Blazer as truck-based off-roader, starting with the original K5 Blazer, and following that it up with a smaller S-10 Blazer based on its compact pickup truck. The Blazer was shelved in the early 2000s, then revived for the 2019 model year as a car-based crossover SUV, eschewing ruggedness for greater efficiency and on-road refinement in a shift that reflected the utility-vehicle market as a whole.

The General Motors decision not to go all-in on nostalgia with a new off-road Blazer might seem questionable in the wake of the revived Ford Bronco, but the market for two-row midsize crossovers like the modern Blazer is even stronger, and it's filled with rival offerings like the Ford Edge, Honda Passport, Hyundai Santa Fe, Nissan Murano, Toyota Venza, and Volkswagen Atlas Cross Sport.

For 2023, notable changes include a new 10-inch touchscreen display and available wireless charging for all trim levels, some styling changes, and new wheel designs and colour options. In Canada, the lineup consists of LT, True North, Premier, and RS trim levels (we checked out a Blazer RS for this review). A Chevy Blazer EV is also on the way for the 2024 model year, but this will be a completely different vehicle based on GM’s Ultium EV component set.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.