2023 Kia Sportage Hybrid vs 2022 Mazda CX-5

It’s easy for a luxury brand to lose stature and cachet, but it’s hard for a mainstream brand to gain it. Nevertheless, Mazda is giving it the good old college try, having discussed its plan to become a premium brand for more than half a decade.

Unlike some automakers that rely solely on marketing to support their premium brand positioning, Mazda heavily invests in everything from design and engineering to dealership facilities, all to ensure there is substance behind its claim. Now, numerous updates to its most popular model elevate the 2022 Mazda CX-5 solidly into premium territory.

Don’t believe us? Drive one of the turbocharged versions of the 2022 CX-5 back to back with a similarly priced Audi Q3, Buick Envision, BMW X1, GMC Terrain, or Mercedes-Benz GLA, and you’ll see what we mean.

The Kia Sportage is the automaker’s longest-running nameplate in North America. It started out as a no-frills off-roader, but today the Sportage competes in the red-hot small crossover SUV segment against big names like the Ford Escape, Honda CR-V, and Toyota RAV4, as well as the Hyundai Tucson from Kia’s parent brand. All of those nameplates have added hybrid variants recently, so Kia followed suit as part of a 2023-model-year redesign. This segment slots in size-wise below mid-size SUVs such as the Kia Sorento (also offered as the Sorento Hybrid and PHEV) and Kia Telluride.

The 2023 Kia Sportage Hybrid will be offered alongside non-hybrid and plug-in hybrid versions of the new Sportage, which represents the nameplate’s fifth generation. The hybrid model is part of an effort to create more space between the Sportage and the smaller Kia Seltos, which also brought increased interior space, more tech, and radical exterior styling.

The Sportage Hybrid is offered in Canada in EX and SX trim levels. We drove the U.S. equivalent of the SX trim for this review. Note that this isn’t the same lineup as the non-hybrid Sportage, which is offered in Canada in five different trims (LX, X-Line, EX, EX Premium, and X-Line Limited).