Jeep Grand Wagoneer vs Kia Sportage Hybrid

Given the brand’s war-fighting origins, the idea of a luxury Jeep seems a bit oxymoronic. But premium SUVs that combine off-road capability with comfort and opulence are fairly common these days, and Jeep wants in on the action.

Resurrecting a name that dates back to 1984, the 2022 Jeep Grand Wagoneer is the automaker’s answer to the Cadillac Escalade, Infiniti QX80, and Lincoln Navigator. Like these rivals, the Wagoneer is a body-on-frame full-size SUV based on a more mainstream model. In this case, that’s the 2022 Wagoneer, which is also new for this model year (and is covered in a separate review).

Jeep considers the Grand Wagoneer and Wagoneer to be components of a new sub-brand, sitting atop the rest of its lineup. In addition to the Wagoneer name and a basic platform, both models share exterior and interior styling and many tech features. So there’s less to differentiate a Grand Wagoneer from a Wagoneer than, say, a Lincoln Navigator from a Ford Expedition. The relationship might be more like that of the GMC Yukon to the Chevrolet Tahoe.

To see if the Grand Wagoneer justifies its “grand” nomenclature, we drove it back to back with a standard Wagoneer, navigating city streets and off-road trails. The Grand Wagoneer launches in Series I, Series II, Series III, and Obsidian trim levels. Our test vehicle was the midlevel Series II version.

The Kia Sportage is the automaker’s longest-running nameplate in North America. It started out as a no-frills off-roader, but today the Sportage competes in the red-hot small crossover SUV segment against big names like the Ford Escape, Honda CR-V, and Toyota RAV4, as well as the Hyundai Tucson from Kia’s parent brand. All of those nameplates have added hybrid variants recently, so Kia followed suit as part of a 2023-model-year redesign. This segment slots in size-wise below mid-size SUVs such as the Kia Sorento (also offered as the Sorento Hybrid and PHEV) and Kia Telluride.

The 2023 Kia Sportage Hybrid will be offered alongside non-hybrid and plug-in hybrid versions of the new Sportage, which represents the nameplate’s fifth generation. The hybrid model is part of an effort to create more space between the Sportage and the smaller Kia Seltos, which also brought increased interior space, more tech, and radical exterior styling.

The Sportage Hybrid is offered in Canada in EX and SX trim levels. We drove the U.S. equivalent of the SX trim for this review. Note that this isn’t the same lineup as the non-hybrid Sportage, which is offered in Canada in five different trims (LX, X-Line, EX, EX Premium, and X-Line Limited).