2024 Toyota Land Cruiser vs 2025 Lincoln Navigator

The 2024 Land Cruiser is an all-new model. Its coming was presaged by the Lexus GX with which it shares a platform, but Toyota made sure that this midsize SUV falls squarely in its own segment.

Verdict: The new 2024 Toyota Land Cruiser is the latest in a spate of automotive reboots, and it just may be the best of them. The new Land Cruiser combines retro styling and excellent off-road capability with the latest in comfort and convenience and, of course, brand heritage. But Toyota may be relying too heavily on the revered nameplate to justify the price, particularly since it’s changed some of the fundamental characteristics of the model.

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favourite things about the 2025 Navigator is its set of immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.