2024 Kia EV9 vs 2025 Subaru Forester

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

The Forester is one of Subaru's top sellers and one of the more popular compact crossovers in its segment as well, so it's hard to blame the automaker for not wanting to mess with a working formula. They seem to have focused more on refining an already popular car than creating a new car. In fact, the most obvious updates are to the vehicle's looks, which many would argue are inconsequential—but that's not a criticism.

Verdict: The 2025 Subaru Forester improves on the outgoing version with a better-equipped base model, more advanced tech and safety offerings, and a blessedly quieter cabin. If it's not the most beautiful crossover we've ever seen, well, at least that's authentic to the Forester brand.