2024 BMW 7 Series vs 2024 Hyundai Elantra

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e has a disjointed driving personality and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.

For nearly 20 years over six generations, the Elantra established Hyundai as a provider of bottom-rung transportation. Not until the current seventh-generation model debuted in 2020 did the Elantra shed its cheap image and stand competitively with other compact sedans from Honda, Toyota, and Nissan. Hyundai always sold on low prices and long feature lists. Now the Elantra is a genuinely sporty, well-constructed car that competes on actual substance — namely, how it drives and feels — and offers a wider range of trim levels. For 2024, a mild refresh brings more style and standard equipment.

Verdict: Get past the strange bodywork and plasticky interior, and you’ll find a well-mannered sedan that is equally adept at being comfortable and economical as it is sporty and truly entertaining.